Dr. Elvira Bolat
Dr. Elvira Bolat is Principal Academic in Marketing and a Director of Accreditation, leading and managing a portfolio of global and national accreditations, at Bournemouth University (BU) Business School. As a Senior Fellow of the Higher Education Academy, Elvira is an expert in digital marketing, online, and blended learning pedagogies delivering education across various levels of studies including the delivery of short-term continuous professional development and online courses. Elvira is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the B2B context, creative, nonprofit, and other service sectors. She has published in many academic journals, including the Journal of Marketing Management and Journal of Business and Industrial Marketing. Her research was covered by the Times, BBC World Services, Business Insider Italia, Mid-Day Mumbai, the National, iNews, BBC Panorama. Overall Dr. Bolat's professional and academic expertise covers digital marketing, service innovation practices, Internet of Senses, marketing communications, and luxury branding. As a member of the Institute of Data and Marketing and Charted Management Institute, she has extensive consultancy experience sharing her knowledge around digital and social media marketing with companies across industries and sizes. Elvira has been invited to give talks at several universities and industry exhibitions both nationally and internationally.